In recent years, the public health sector has been working to reform its relationship with the general public after historically positioning itself as a rigid authority.
The TBDHU Health Promotions team appreciated my ability to navigate sensitive topics with safe and relatable humor. My work demonstrated to staff, through focus group evaluations, that it is possible to communicate essential health and safety information in a more humanized way that the public is willing to engage with organically.
The TBDHU Health Promotions team appreciated my ability to navigate sensitive topics with safe and relatable humor. My work demonstrated to staff, through focus group evaluations, that it is possible to communicate essential health and safety information in a more humanized way that the public is willing to engage with organically.
"Wear It Like a Pro." Campaign
The injury prevention team approached me with concerns about the number of young boys not wearing helmets when riding bikes or playing contact sports. We identified that many of them avoid helmets because they perceive it as "uncool." I found this interesting, considering the fact that the most powerful and celebrated sports idols are fully geared up when on the field. I developed this campaign to remind them to look to their sports idols in this regard. The campaign was well received by the test group.
"Safer Cannabis Use Starts With You" Campaign
After cannabis was legalized in Canada, the Health Promotions team approached me to launch a campaign promoting safe cannabis use. As society entered the era of legalization, this campaign targeted students over the age of 18, with the goal of encouraging responsible attitudes and a willingness to seek help if needed. One challenge in creating content about cannabis in Canada is the legal restriction on displaying images of consumable cannabis in public spaces.
To overcome this, I used beloved animals to create storytelling images that would invite viewers to pause and engage with the messages. The theme of these posters was designed as a campaign concept that could be easily expanded. These posters and digital displays were exhibited at bus terminals, bars, restaurants, and post-secondary institutions.
Mental Health Promotion Framework 2022
One of the challenges of creating work for the government is the pressure from higher-ups to avoid any risk of potential controversy. This often leads to content being overly sanitized, stripping it of its humanity and diminishing its relatability and effectiveness.
The Mental Health Promotion Framework project was a turning point where I finally convinced management to humanize mental health imagery. No animals, no butterflies, no flowers loosing their petals. Just humans being, well… human.
After some initial hesitation, once they saw a draft, they loved what they saw.
Flu Shot Social Media Campaign
Social Media Posts
Social Media Posts
This campaign aims to educate parents on the benefits of getting the flu shot for themselves and their children. While reviewing existing flu shot ads online, I noticed several focused on needles, which many people of all ages feel afraid of. These posts I created use friendly imagery of childhood and family life, in order to make the flu shot feel less intimidating.
