Campaigns
"Wear It Like a Pro." Campaign
The injury prevention team approached me with concerns about the number of young boys not wearing helmets when riding bikes or playing contact sports. We identified that many of them avoid helmets because they perceive it as "uncool." I found this interesting, considering the fact that the most powerful and celebrated sports idols are fully geared up when on the field. I developed this campaign to remind them to look to their sports idols in this regard. The campaign was well received by the test group.
Flu Shot Social Media Posts Campaign
This campaign aims to educate parents on the benefits of getting the flu shot for themselves and their children. While reviewing existing flu shot ads online, I noticed several focused on needles, which many people of all ages feel afraid of. These posts I created use friendly imagery of childhood and family life, in order to make the flu shot feel less intimidating.
"Safer Cannabis Use" Campaign
After cannabis was legalized in Canada, the Health Promotions team approached me to create a campaign promoting safe cannabis use. As society entered the era of legalization, this campaign targeted students over the age of 18, with the goal of encouraging responsible attitudes. One challenge in creating content about cannabis in Canada is the legal restriction on displaying images of consumable cannabis in public spaces.
To circumvent this, I used beloved animals to create storytelling images that would invite viewers to pause and engage with the messages. The theme of these posters was designed as a campaign concept that could be expanded. These posters and digital displays were exhibited at bus terminals, bars, restaurants, and post-secondary institutions.
